That makes even more sense when you think of how the app treats its photos and videos ephemerally. The philosophy behind this unconventional landing place is that chats all begin with the conversation, and in Snapchat, images do the talking. When opening Snapchat, forget the infinite scroll of the social networks you’re used to, because this app immediately springboards the camera to the screen. Instead, Snapchat all about spontaneity and documenting things “in the now.” Or, as the company’s founder Evan Spiegel puts it, “ instant expression.” And with a rotating set of fun features and filters, it’s also the response to Facebook and Twitter’s stale experiences.Īs with any social network, much of your Snapchat experience will depend on who you follow, but on this one you’re less likely to find carefully composed posts. A social network where people share photos and short videos for just 24 hours, Snapchat is the answer to the Internet’s problem of never forgetting. And that is exactly why the app is exploding in use, even recently overtaking Twitter in terms of daily users.
